- 5.62xSales-to-ad-spend ratio
- 1,174Offer-tagged orders
- 4.07MTotal views
- 1,066,404Views on one reel
Verified free smoothie offer totals. Associated sales reflect offer-tagged orders, not proven sales caused by advertising. The sales-to-ad-spend ratio excludes redemption costs and other expenses; it is not a profit measure.
The client
Juice n' Bowls is a family-owned food and beverage brand based in the San Gabriel Valley, California. They sell acai bowls, cold-pressed juices, smoothies, and wellness products across 5 locations: Garvey Ave, Chino Hills, Vincent Ave, Glendora, and Montclair. A 6th location in City of Industry launched in 2026. The business is owned by Jerusalem and Eric Hernandez.
The situation
When Midnight Hour Creative began working with Juice n' Bowls in January 2025, the business was growing primarily through in-store traffic and word of mouth. Social media was inconsistent. There was no paid advertising strategy, no review management system, and no consistent content plan across locations. The business had strong products and loyal customers but no system to scale visibility or drive new customer acquisition predictably.
What we built
Three systems, working together.
Content System
- 20 graphic posts and 10 reels per month across all locations
- Captions, hashtags, stories, polls, and special event designs
- Community management: DMs, comments, and reviews responded to within 24 hours
- Content calendar aligned with seasonal campaigns and location-specific promotions
Meta Ads Management
- Full campaign setup and ongoing management across Meta Ads Manager
- Multiple ad sets targeting ZIP codes, cities, and regions around each location
- Creative testing using organic reels and AI product photography
- Free smoothie offer campaign promoting app downloads and store visits
- Daily performance monitoring, spend control, and offer-results tracking
Brand Reputation Management
- Daily monitoring of Google and Yelp reviews across all 5 locations
- Professional responses to every review within 24 hours
- Automated review response system built using Make, Claude API, and Gmail
- Negative review handling and fake review flagging
From the content system
AI CommercialAI-generated product commercial for Juice n' Bowls.
The results
The math, shown.
Verified free smoothie offer totals. Associated sales reflect offer-tagged orders, not proven sales caused by advertising. The sales-to-ad-spend ratio excludes redemption costs and other expenses; it is not a profit measure.
Offer Results
- 1,174 offer-tagged orders with $25,207.50 in associated sales
- $4,485.15 in ad spend
- 5.62x sales-to-ad-spend ratio: $25,207.50 associated sales ÷ $4,485.15 ad spend
Redemption Costs
- $4.45 cost per smoothie
- $5,224.30 total redemption cost: 1,174 × $4.45
Content Performance
- 4.07M total views
- 1,066,404 views on a single organic reel (as of September 13, 2026)
- Record set March 12, 2026: 875,258 reach and 42,947 shares, all in one day
“Josue transformed our social media presence. We've seen a 40% increase in sales since partnering with him, we even had to hire a few more employees!”
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